The Lists

Shine for the Holidays with this Luxury Toothbrush

Luxury Quotidien is our occasional series here at Dandelion Chandelier focusing on everyday items made truly luxurious, either through enhanced technology, more elegant design, or just lots of bling. If you’re looking for a micro-dose of lux on a daily basis, look no further.

Its party season, and you know what that means: you need to sparkle. Here at Dandelion Chandelier, we’ve investigated dazzling high jewelry that you can make your own, as well as options for renting jewelry for the holiday season. We’ve taken a critical look at this year’s holiday shoes. But what about the other elements of your look? Like your smile? How much are dazzling teeth worth to you? How about $330? That’s what it will cost for a top-of-the-line luxury electric toothbrush. Or you could kick it old-school and spend $6,500 for a luxury manual toothbrush made of solid gold. Of course there are options for less than that, but they still carry price tags triple what you’ll find at your neighborhood drug store. In the interest of ensuring that your holiday is brilliant as possible, we went in search of luxury oral care products. We’ve examined luxury toothpaste. Next up? Luxury toothbrushes and luxury dental floss.

When you’re ready to step up from Sonic, Oral-B and Colgate, you can take your pick from the best of France, Holland and Sweden. Here are five ultra-luxurious options for your consideration (plus a quick introduction to the Warby Parker of toothbrushes):

L’Officine Universelle Buly. We discovered this French beauty and personal care company on a recent trip to Bergdorf’s. We later learned that it’s owned by the husband-and-wife team of Ramdane Touhami (who revamped Cire Trudon) and Victoire de Taillac-Touhami, previously of the beloved Rue Saint-Honoré boutique Colette. They bought, resurrected and reimagined the historic Buly brand (dating back to 1803, and in its day “as big as L’Oréal”). They offer a wide range of oral care products, including high-end toothbrushes. On its website, we got a brief history of the toothbrush in France: “It is no coincidence that toothbrushes are said to have become widespread in France under the reign of Napoléon Bonaparte. Though a conqueror, the First Consul was quite painstaking when it came to personal care. His toothbrush accompanied him as part of his campaign essentials during the illustrious days of Ulm, Iéna and Austerlitz, to name but a few.” For anyone out there hoping to be a conqueror at the office or on the dance floor, the brand offers three different models:

  • An Italian toothbrush in acetate with soft badger bristles for those with delicate gums. Their large head “hosts many lines of tightly positioned hair that efficiently clean teeth while pleasantly massaging the gum.” $42 including tax.
  • The Japanese toothbrush for normal gums is made of horsehair with a large round head, and is described as being “firm without being aggressive.” $20 including tax.
  • An Italian toothbrush in acetate with medium-soft silk bristles for those with a preference for more strength. $42 including tax.


Of course, no luxury care routine would be complete without luxury dental floss (yes, there is such a thing. There really is). L’Officine Universelle Buly offers black dental floss that is braided, woven and coated with a thin layer of scented natural beeswax in three flavors: Orange Ginger Clove; Mint Coriander Cucumber; and Apple from Montauban. $16 including tax.


Foreo. This Swedish company’s ISSA silicone toothbrush comes in a variety of colors – Cool Black, Cobalt Blue, Mint and Lavender – for the cool price of $199. Billed as “a facial for your teeth,” it features Sonic Pulse Technology and a unique design, with bristles that are soft and ultra-hygienic (according to the manufacturer, the nonporous silicone resists bacteria buildup, making it 35 times more hygienic than a regular toothbrush). High-intensity pulsations are channeled through the silicone bristles, a gentler action than the potentially damaging scratching of a standard bristled toothbrush. With its ergonomic design, the ISSA is half the weight of most electric toothbrushes, and features a brush head with 3D flexibility. It’s a “smart” brush that reminds users to brush a new quadrant of the mouth every 30 seconds, and signals when a two-minute brushing routine is completed. There’s no charging dock required, there are eight-speed adjustable pulsations, and the toothbrush is free of BPA and phthalates and is hypoallergenic. There are smaller models available for kids.

Tao (The Art of Clean). The Tao Aura Clean Toothbrush features ultrasonic pulses to whiten teeth – its true claim to fame, though, is its charging station, which is equipped with a brush dryer and an Aura Clean Halo lamp that emits UVC rays to blast pathogens. The Halo is a ring of germ killing light that attacks pathogens from all angles. The Aura Clean Base Station keeps the brush head protected, clean and away from environmental contaminants and also dries the brush head whilst charging — allowing the brush ready for use when you are. The company proclaims that this is The World’s Cleanest Toothbrush. $89

Phillips. The top-of-the-line Phillips Sonicare DiamondClean Smart toothbrush just made the 2017 year-end list of Oprah’s favorite things, so it has some serious street cred. It’s loaded with features such as premium brush heads; 5 modes and 3 intensities from which to choose; smart brush heads that automatically select the optimal mode and intensity for you; and sensors and an app that help you perfect your brushing technique. Phillips says that the result of all of this engineering is 10 times more plaque removal and 100% more stain removal in just 3 days. While the product’s branding and packaging are not particularly luxurious, the price tag is: the 9700 Series Lunar Blue model is $329.99.

Charles Darius. This Parisian company makes “Heritage Toothbrushes” designed to last a lifetime; the handcrafted handles are plated in either silver, 18K gold, black rhodium or in solid 14K gold. The removable brush head is made with 100% biodegradable bamboo. Prices range from $390 (for silver-plated) to $6,500 (for solid 18-carat gold). Perhaps not surprisingly, these are made to order and not returnable; they take 10-30 days for delivery after you order them, and the removable bristles are sold separately.

Should the prices of these be far too daunting, never fear. The Warby Parker of toothbrushes has arrived. Quip is a company founded in New York in 2012 by industrial designers Simon Enever and Bill May. It’s one of a burgeoning list of subscription-based services in personal care and hygiene. Quip’s focus is oral care, with a number of subscription and prepay plans. Members get access to the brand’s electric and manual toothbrushes, toothpaste, covers, mounts, and replacement brush heads. The brand’s design philosophy is to ditch gimmicks – like Bluetooth connectivity, USB charging, and LED reminders to change the brush heads – in favor of creating an easy to use toothbrush (that is also somewhat less expensive). Its electric toothbrush runs on a AAA battery, comes in 6 colors, is substantially smaller than most electrics, has nylon bristles, and costs $60 for the first year (with replacement brush heads arriving every three months).

Quip just announced a new financing round of $10 million, and said that it plans to use the funds to expand its current offering into new hardware, including more personalization options for its modular electric toothbrush. Quip will also expand beyond “just toothbrushes and toothpaste” to help its members with their daily oral care product needs. It will grow its Dental Connect platform, which links its members with professional advice and services from a network of 10,000 dental care providers across the U.S., with members receiving check-up reminders through the platform. Watch this space for further developments.

There you have it! Pair any one of these luxurious toothbrushes with a luxury toothpaste, and we feel sure that unlike Napoleon, you’re sure to win the day. Or the night. Or both.

Forward This Article