Author: Dr. Laura Nash

The Importance of Powering Up your Luxury Smarts (101)

I’m standing in front of the windows at Bergdorf’s and I’m transported. I do this every time I can when in New York. Inside, I have a lively exchange with a salesperson about the price of the most fantastic silk brocade coat I’ve ever seen (let’s be fair, no names). I look around and notice a woman angrily snatching at a dress on the rack, frowning and comparing it rather unfavorably to her great grandmother’s couture dress. Another is checking for size 0s and exuding body anxiety. A third woman with an edgy sequin T-shirt, sky blue hair, and a “strictly business” arrogance is clearly shopping as her boss’s surrogate abusive consumer. What is their problem? The whole place is GORGEOUS! Can’t say it isn’t luxurious. So why aren’t more customers and salespeople having a yumilicious time?