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The headline from Copenhagen Fashion Week is that happy, bright pops of color have dominated the street style of influencers, media players and even fashion executives. In fact, there’s even a cool name for it, coined by Vogue: “dopamine dressing.” The term describes the mood-boosting effect that certain wardrobe choices can have. Here are 12 star examples of the bright color trend in luxury designer fashion outfits and accessories for fall 2021 – dopamine dressing at its best, just when we need it the most. As Judy Garland once sang: Forget your troubles, come on, get happy.

what is dopamine dressing?

In a world full of challenges, sometimes the best response is happy, upbeat, colorful fashions that lift our spirits, even if only momentarily.

That was certainly the spirit of the street style at Copenhagen Fashion Week this month, In fact, Vogue has deemed it “dopamine dressing.”

examples of dopamine dressing, the bright color trend in luxury designer fashion outfits and accessories for fall 2021 as seen during Copenhagen Fashion Week.

Dopamine dressing, the bright color trend in luxury designer fashion outfits and accessories for fall 2021, as seen on the street during Copenhagen Fashion Week.

Why? Well, dopamine is commonly understood to be the “feel good” neurotransmitter that has an uplifting effect on our brains and moods. Dopamine is strongly associated with pleasure and reward.

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In this case, the pleasure is in pops of color that radiate optimism and joy. And the reward is the response your ‘fit gets from everyone who sees you!

examples of dopamine dressing, the bright color trend in luxury designer fashion outfits and accessories for fall 2021 as seen during Copenhagen Fashion Week.

Dopamine dressing, the bright color trend in luxury designer fashion outfits and accessories for fall 2021, as seen during Copenhagen Fashion Week.

If you’re in on this trend, it’s easy to incorporate a ray of light into your everyday wardrobe. Here are 10 ideas to get you started.

how to channel the bright happy colors of Copenhagen Fashion Week

1. Balenciaga Le Cagole shoulder bag.

Balenciaga’s Le Cagole bag is the perfect embodiment of the bright happy color pops seen on the streets of Copenhagen during Fashion Week. Right down to the heart-shaped mirror.

Copenhagen Fashion Week street style bright color trends

BUY NOW: $1,590.

2. Wilhelmina Garcia daisy signet ring.

This cheerful pink and orange daisy signet ring belongs to Wilhelmina Garcia’s “Bloomland” collection, inspired by flowers and the natural world. It’s handcrafted in Barcelona from recycled sterling silver.

BUY NOW: $152.

3. Alessandra Rich Cropped Cat Knit Sweater

“She moves in the house like a jungle cat, searching for her pleasure spot,” designer Alessandra Rich says of her delivery for the fall 2021 season. It would be hard to be grumpy while wearing this adorable cropped sweater. Here, kitty kitty . . . 

BUY NOW:  $715.

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4. Victoria Beckham Patchwork Jeans.

Channel a ’70’s vibe with these happy patchwork flared jeans from Victoria Beckham.

BUY NOW: $650.

5. Valentino Rockstud leather flats.

The latest iteration of the Rockstud shoe from Valentino Garavani is one to love, especially in this color pop of bright red,

BUY NOW: $1,100.

6. Stella McCartney Spiked-knit hooded sweatshirt.

Stella McCartney delivers on the spirit of playfulness and fun with this deep blue spiky hoodie.

Copenhagen Fashion Week street style bright color trends

BUY NOW: $855.

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7. Bottega Veneta Flash clogs.

Think of these as stompy boots transformed into mules. This new offering from Bottega Veneta is made from calfskin leather atop chunky heeled rubber lug soles in “Bottega green.”

Copenhagen Fashion Week street style bright color trends

BUY NOW: $950.

8. Oscar de la Renta Floral Cardigan.

Already an Instagram sensation, the fall 2021 collection from Oscar de la Renta is vibrant and bold. Co-designers Laura Kim and Fernando Garcia collaborated with artist Tricia Paoluccio to perfect the mesmerizing florals that are the motif throughout the collection – this sunflower cardigan is nearly irresistible.

Copenhagen Fashion Week street style bright color trends

BUY NOW: $1,890.

9. Loewe Paula’s Ibiza bucket hat.

In addition to bright, happy colors, bucket hats are a big trend this year, so you can check two trend boxes with this sorbet-pink version from Loewe Paula’s Ibiza.

BUY NOW: $490.

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10. Philosophy di Lorenzo Serafini wool sweater.

This neon yellow cable-knit wool sweater is meant to evoke the “back to school” aesthetic that the designer remembers fondly from his time in Italy. It has lightly padded shoulders and a tailored waistline.

Copenhagen Fashion Week street style bright color trends

BUY NOW: $595.

channel the bright happy colors of Copenhagen Fashion Week

That’s our take on how to incorporate the bright happy color trend in luxury designer fashion outfits and accessories for fall 2021 into your wardrobe – and make dopamine dressing your own. What do you think, dear reader? Color us all in on this one.

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This article contains affiliate links to products independently selected by our editors. As an Amazon Associate, Dandelion Chandelier receives a commission for qualifying purchases made through these links. 

Pamela Thomas-Graham

Pamela Thomas-Graham is the Founder & CEO of Dandelion Chandelier. She serves on the boards of several tech companies, and was previously a senior executive in finance, media and fashion, and a partner at McKinsey & Co.