Every year, a percentage of the NFL’s 32 teams redesign their uniforms. And then fans and the sports press weigh in on their stylishness. This year, we decided to join in the fun. Our ace fashion correspondent and luxury insider Julie Chang Murphy assesses the latest crop of new NFL team uniforms, and sees parallels with high fashion. No, seriously. She really does.
A Luxury Fashion Insider Takes on the New NFL Uniforms
We’ll give credit where credit is due. In the convergence of fashion and sports, NBA stars are indisputably the style MVPs with their eagerly anticipated pre-game arrivals in “the tunnel” and popular fashion collabs.
By contrast, candidly, the NFL has never been a place to go in search of style inspiration. However, earlier this spring, six NFL teams (not counting the Colts’ logo update) unveiled new uniforms, and everyone had an opinion.
Nicole Miller x NFL x CFDA x Bloomingdale’s Haute Couture luxury fashion football helmet 2014. Photo Credit: WWD.
And as always, when football and fashion meet, the results are not always . . . well, they’re not always well-received.
In the case of the 2020-21 season new team togs, some of the uniforms seemed to be universally panned and derided. While others were given the seal of hard-won approval. In general, it seems that fans preferred a return to the more classic throwback uniforms. We don’t disagree.
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Luxury fashion meets football
As lovers of both luxury fashion and football, we here at Dandelion Chandelier have decided to share our own perspectives on this pressing matter, since we didn’t see it being covered anywhere else in the fashion press.
Public School x CFDA x Bloomingdale’s x NFL Luxury Fashion Football Helmet 2014. Photo Credit: Hypebeast.
After careful study, all we could see when we eyed the six new team uniforms was their startling connection to the iconic colors and styling of designer brands.
As they say, a picture is worth a thousand words. Check it out below. You’ll never look at a football jersey the same way again. And if you’re trying to dress to impress a hard-core fan of one of these teams, now you know what to wear for your next Zoom date.
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1. Cleveland Browns and Hermes
We applaud the Browns for taking what is arguably the most challenging color combination in the league and bringing it back to the basics.
The luxury fashion take on the new NFL uniforms this season. Courtesy Photos.
And those basic earth tones of brown and orange are in good company. Instead of looking like a dated ’70’s couch, the strategically placed blocks of stripes recall the French fashion house, Hermès. Can’t you see a chic fan in Cleveland sporting this gorgeous jeu de soie Hermes embroidered shawl ($7,050) on a crisp autumn Sunday afternoon? Actually, perhaps this presents the opportunity for the equestrian-inspired luxury brand to consider American football-influenced designs? Could be a match made in heaven.
2. Atlanta Falcons and Prada
Many fans immediately took to Twitter to hate on the Falcons’ new uniform, featuring a gradient from red to black and new ‘ATL’ font. Us? We immediately saw the influence of ‘90’s and early-’00’s Prada. Specifically, the influence of utility and athletic wear.
The luxury fashion take on the new NFL uniforms this season. Courtesy Photos.
The black nylon bag. The iconic red bar logo. It probably depends on your age and association with the brand during that era, but Prada is pretty good company to keep. We see you, Atlanta Falcons.
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3. Los Angeles Chargers and Balenciaga
The new Chargers uniform has a dynamic, modern and youthful vibe. The bolts were made bigger and the new yellow pants look energetic and bright, making the team look refined and polished.
A luxury fashion expert assesses the new NFL uniforms this season. Courtesy Photos.
Their designer match? Balenciaga! Simple, bright colors have always been part of Balenciaga’s aesthetic and under Demna Gvasalia, and in the past few seasons, we’ve seen even more iconic neon bright accessories. Heavily influenced by sportswear, it’s no wonder that their daring sneakers are one of the hottest fashion items in the past few years. We have this neon jacket ($1,890) on our must-buy list for football season this year.
4. Tampa Bay Buccaneers and Louis Vuitton/Supreme
The Tampa Bay Buccaneers are THE TEAM to watch this year. Tom Brady. Rob Gronkowski. Two former New England Patriots reunited in a new town. There are egos on the line, legacies at stake, and sold-out stadiums galore. AND they have new uniforms! It doesn’t get any better than that.
A luxury fashion expert assesses the new NFL uniforms this season. Courtesy Photos.
The Bucs turned out to be another team to endorse a new but familiar look. And the conservative refresh was met with mostly approval. Can it be because of its visual synchronicity with one of the most popular luxury brands in the world and their cult status collaborations with Supreme? All we can see when we look at these uniforms is Louis Vuitton for days. That’s our story and we’re sticking to it. The pewter and scarlet is elevated, while the red and white has become an underground cool color combo with hypebeasts. Tompa Bay Gronkaneers, coming in hot!
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5. Los Angeles Rams and Polo Ralph Lauren
You have to give it up for the Los Angeles franchises. They definitely know from fashion. Like the Chargers, the Rams new uniform has a vibrant and clean look. We’re feeling a classic and preppy American vibe – like the one embodied by luxury label Polo Ralph Lauren.
A luxury fashion expert assesses the new NFL uniforms this season. Courtesy Photos.
Non-fashion types derided the “Bone” colored uniform, crying, “Why not just white?” You’re kidding us, right? Come on, people. Having worked as a designer in a few “American heritage” influenced brands, we all know that the color white can never be labeled just ‘White’! It has be Snow, Chalk, Pearl, Cotton…or Bone: as in “the color of a ram horn and the sands of LA.” Nice work, Rams. We totally feel you.
6. New England Patriots and Gucci
Last, but certainly not least, are the Patriots, whose uniforms got a streamlined update. To our eyes, it looks less Americana and Ye Olde Yankee Shirtcoat, and more high fashion Gucci.
A luxury fashion expert assesses the new NFL uniforms this season. Courtesy Photos.
The uniform’s stripe design is reminiscent of Gucci’s signature webbing. As you can see, it adds instant cache and makes a strong visual statement. Patriots’ fans now have another reason to rationalize a new Gucci bag! Yassss!!!
A Luxury Fashion Insider’s Take on the New NFL Uniforms
There you have it- a fashionista’s take on the NFL’s new uniforms. It’s a tough job, but someone’s gotta make sports palpable for the rest of us! Go Pats!
join our community
For access to insider ideas and information on the world of luxury, sign up for our Dandelion Chandelier Newsletter here. And see luxury in a new light.
Crediting her training as a cultural anthropologist at Wellesley College, Julie has immersed herself in various industries in the last 15 years including fashion design, event planning, and fitness. Julie lives in New York where she loves trying every ramen and dumpling restaurant with her husband and three children. She finds joy in bold prints, biographies of fierce women, kickboxing. And spending way too long finding the perfect polish color to express her mood.
