During the winter months, the once lush Nordic forests fade into a seasonally muted palette of cinnamon and chestnut, which serves as the inspiration for Vogue Scandinavia’s Color of the Year: Nordic Brown. Forget about “Very Peri.” It might even be time to move on from sage green. So, is Nordic Brown actually the best new trending color of the year for 2022 in luxury home décor and fashion?
what is Nordic Brown, and why is it trending as a top color of the year 2022?
The Danish Design Store notes that “earth tones are showing up in Scandi homes, from light camel to dark chocolate. Taking inspiration from the warm tones of natural wood, brown furniture symbolizes stability, simplicity, and comfort.”
Nordic Brown may actually the best new trending color of the year for 2022 in luxury home décor and fashion.
Take that, all you nay-sayers who decreed that brown furniture is dead!
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According to Vogue Scandinavia, which named Nordic Brown the Color of the Year for 2022, “Brown can be very versatile, goes well with many colors, and looks luxurious. Look out for brown as a softer and more luxe alternative to black in interior design palettes as well as materials such as leather.”
Nordic Brown may actually the best new trending color of the year for 2022 in luxury home décor and fashion.
10 ways to embrace the color Nordic Brown in luxury fashion and home décor in 2022
Here are ten ways to play the Nordic Brown trend in luxury home décor and fashion in 2022 – extra points for items that are sustainably made and cruelty-free, as that’s core to the Scandi aesthetic, too.
1. Proenza Schouler White Label faux-fur coat.
Proenza Schouler White Label’s beige-brown faux-fur coat is the perfect embodiment of Nordic Brown. And hygge to go.
BUY NOW: $995.
2. Giobagnara chocolate suede side table.
A side table in chocolate suede sounds perfect for a stylish take on the Nordic brown color trend. This one is from Italian luxury brand Giobagnara, designed by Stephane Parmentier and inspired by Curzio Malaparte’s house (which was built by Italian architect Adalberto Libera).
BUY NOW: $4,323.
3. Anya Hindmarch canvas tote.
Part of Anya Hindmarch’s ‘Household’ collection, this tan-brown canvas tote bag is made from recycled plastic bottles.
BUY NOW: $256.
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4. QLOCKTWO classic clock.
This fanciful clock in a gorgeous hazelnut brown displays the time in written words. Which is hugely helpful when you’re not quite awake and squinting to see if its time to get up. We know this from personal experience. It can be wall mounted, and also comes with an acrylic glass base for a freestanding tabletop display.
BUY NOW: $1,696.
5. Sara Cristina maillot.
Designer Sara Cristina Villasmil founded her swimsuit label in 2014, and this brown plunge halter neck swimsuit embodies the brand’s modern aesthetic.
6. Assouline “Wild Thoughts” journal.
For a wilder take on Nordic Brown, consider this eye-catching journal. This notebook from luxury publisher Assouline features a suede-textured cover on the exterior and premium lined paper on the interior.
BUY NOW: $75.
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“Very Peri” outfits in the Pantone Color of the Year for 2022
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7. Ganni baseball cap.
Scandi brand Ganni gets in on the Nordic Brown color trend with this logo-embroidered organic-cotton baseball cap.
BUY NOW: $86.
8. Helen Moore Faux Fur Siberian Wolf Pillow.
Cuddle up with this soft and luxurious throw pillow – it’s made of faux fur printed with a Siberian wolf pattern to channel that frosty winter forest vibe.
BUY NOW: $75.
9. See By Chloé shearling boots.
See By Chloé’s brown shearling and leather ankle boots are tailor made for après-ski or the city streets – or anything in between.
BUY NOW: $395.
10. Anissa Kermiche Love Handles vase.
Exclusive to MatchesFashion, this chocolate brown version of Anissa Kermiche’s popular “Love Handles” vase collection is made of earthenware.
BUY NOW: $365.
Nordic brown color trend 2022
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This article contains affiliate links to products independently selected by our editors. As an Amazon Associate, Dandelion Chandelier receives a commission for qualifying purchases made through these links.
Pamela Thomas-Graham is the Founder & CEO of Dandelion Chandelier. A Detroit native, she has 3 Harvard degrees and has written 3 mystery novels published by Simon & Schuster. After serving as a senior corporate executive, CEO of CNBC and partner at McKinsey, she now serves on the boards of several tech companies. She loves fashion, Paris, New York, books, contemporary art, running, skiing, coffee, Corgis and cats.
