The new year has kicked off in the luxury sphere with a startling series of heartfelt and provocative moves by some leading brands to stay woke. Recently, we found three examples that moved us to stop and take note. We’re sure there are more, but these three caused us to reflect on what might be a new reality: woke luxury. Purveyors of luxury products and experiences can potentially play a transformational role in forging genuine connections between disparate communities, celebrating and encouraging human courage and decency, and ultimately helping to foster social justice in the world — if they choose to engage in actions that are viscerally moving, even shocking. Or just plain generous.
How has social media changed the way we celebrate New Year’s Eve? Rather profoundly, it seems. Old acquaintance may actually be forgot and never brought to mind; old-school auld lang syne may be left in the dust – ignominiously swept up with the other detritus of the New Year’s Eve bash, and tossed away like used confetti. There’s a whole new way to ring in the new year, enabled by youthful energy and social media. Forget about a boring analog list of hand-written or spoken New Year’s resolutions, counting backwards from 10 and singing that song that no one knows the lyrics to anyway. At Dandelion Chandelier, our Head of Research investigated how our far-flung correspondents and their friends closed out 2017 and welcomed the New Year (thanks, girl!) Turns out there are at least 10 modern ways to clear the air before the start of a new year, honor the highlights of the passing year, and give a shout-out to the people who made a difference in our lives in the past 12 months.
Lots of publications share their lists of the Best of, the Most Read, the Most Emailed, and other superlatives at this time of year. We’re not exactly sure why. Is it because they want to be sure that if we missed something, we have a chance to go back and read it? Is it because the staff is on holiday, and round-up stories are really quick and easy to write? Or could it be that the process of analyzing and sharing the most popular topics of the year tells us a lot about ourselves – as a community, as a publication, as individuals?
The Dandelion Chandelier Luminary Café is the place to find a series of personal interviews with fascinating people who are stellar achievers in their chosen field of endeavor. Our Luminaries are sharing their origin stories, life philosophies, secret songs, guilty pleasures and hidden talents. It’s guaranteed to be illuminating. Our 2017 Luminaries are incredible people, and as part of our holiday gifting series, we wanted to give them a big shout-out. If you’re looking for brilliant presents, look no further than this list of experiences, art, food, drink and amazing reads created by this stellar group. In addition, our Luminaries are sharing charitable organizations or causes about which they care deeply that would benefit greatly from your generosity and help radiate more light in the world. For a luminous holiday, you’ve come to right place.
In recent conversations, a new trend has become clear to us here at Dandelion Chandelier: for luxury travel experiences, word of mouth is the new social media. Analog is the new digital. Silence is the new shouting. How do we know this? Because some of the best luxury properties in the world have exited social media completely. We recently interviewed a devotee of ultra-luxury destination health and wellness retreat Vana in Dehradun, India. It’s a unique and highly exclusive spa for the jet set (frequent guests call themselves “Vanavasis,”) and it’s not well known amongst the hoi polloi. Hearing about its many wonders made us keen to visit: the property’s website is filled with images of a dreamy tropical paradise where serenity might actually be within reach. Eager to share our discovery, we published our post and then set to work on our usual social media promotion for the post. A curious thing happened on the way to social media, though. We went looking for the Instagram handle for the Vana retreat, and we couldn’t …