If sleep is the new elite status symbol, then how can we all get more of it? Does throwing money and/or technology at the problem help? Lots of brands would like us to believe that the answer is an emphatic yes. The world of luxury sleep aids is booming. And that’s part of the problem. Just try to make sense of it: every week there are new sleep gadgets to sort through, rediscovered ancient remedies, and new medical research reports – plus there are all those things your parents told you to do when you were a kid (hot milk, anyone?).
How much would you pay for a pair of pajamas? Is $4,000 just a bit too much? What if they guaranteed that you’d sleep better? How about if you could also wear them to work? Or to a swanky cocktail party? Would spelling it the British way – “pyjamas” — cause you to be willing to pay a bit more?
Awakening refreshed from a great night’s sleep on a consistent basis is the new luxury status symbol amongst the jet set. Sadly, like so many other desirable things in life, it can be hard to get. So how can one go about achieving sleep nirvana? The good news: there are lots of options out there. The bad news: they don’t come cheap.
Would you pay $150,000 for a mattress? If it consistently delivers the elusive luxury of a great night’s sleep, perhaps you’d consider it? For those for whom the sky’s the limit in the pursuit of being well-rested, we here at Dandelion Chandelier have gone deep into the Land of Nod to uncover the best-of-breed luxury mattresses and mattress covers as part of our 5-part series on luxury sleep.
You are either in your bed or in your shoes, so it pays to invest in both. We uncovered this quote, attributed to a sage by the name of John Wildsmith (not sure who he is/was, sorry), and we couldn’t agree more. A third of our lives are spent sleeping – or trying to – so why not invest in the making it a luxurious experience? You’re surely aware that a sound night’s sleep is the latest luxury status symbol amongst the global elites (which has given an additional layer of meaning to the phrase sleeping your way to the top), and we’ve set out to investigate how the uber-rich are trying to achieve it.