All posts tagged: LUXURY AUTOS

Low is the New High Luxury: The Rise of the Super SUV

As previously discussed here at Dandelion Chandelier, there’s a fascinating central tension inherent in luxury: it’s simultaneously ethereal and deeply-rooted; humble and haughty; high and low; dandelion and chandelier. Right now, Low is having a moment. And so we see the rise of the once-humble utilitarian sports vehicle to the luxury stratosphere: the Super SUV.

why buy a dream luxury car when you can just share one?

What’s your dream car? For a long time, ours was a silver BMW convertible. Our tastes have become quite a bit more expensive with the passage of time, so now we quietly lust after a McLaren 720S (0 to 60 mph in 2.9 seconds, top speed 212 mph, yaaas). Whichever marque is your ideal, why wait, and save up, and invest in a single speed machine when you can join a subscription service and drive it tomorrow? And replace it when you tire of it? It’s nice to share.